Limited profitability visibility
Margin can be diluted across fees, processing costs and exceptions.
Tanui Consulting · Pricing and revenue management
A focused capability for the moments that matter.
In payments, revenue and cost vary by channel, market, method and business model. We build an analytical and strategic foundation for informed, actionable pricing decisions.
See how we work ↘What’s changing
Challenges that shape this work.
Every organisation has a different starting point. We begin with the operating reality before shaping a practical response.
Pricing disconnected from usage
Rates and packages may not reflect value, cost to serve or segment needs.
Changes that are hard to measure
Without clear experimentation and metrics, the impact of a change remains uncertain.
Our approach
From the first question to lasting change.
We combine strategic perspective, specialist expertise and hands-on implementation support. Your team retains ownership of decisions and capabilities.
Revenue and cost assessment
We analyse unit economics by segment, product, channel and market.
Pricing design
We develop pricing, packaging, incentives and segmentation rules.
Scenario modelling
We estimate effects on margin, conversion, retention and cost to serve.
Testing and implementation
We define pilots, metrics and monitoring to refine the model.
Latest thinking · 6 min
The right price depends on cost to serve
An integrated view of cost, conversion and customer value improves revenue decisions.
Explore Tanui insights ↗Let’s talk about this capability